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CFO Series: The Effective CFO


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St. Louis and Online

8.00 Credits

Member Price $289.00

Non-Member Price $349.00


*Register for 2 or more of MOCPA's CFO Series programs in person or virtual and save up to $200! Use promo code: CFOSERIES24 at checkout to receive discount. 

The CFO Series provides a convenient, one-stop way for CFOs and those who aspire to be CFOs, to an entire year of CPE with a single decision. Each day consists of a subject matter expert leading discussions about four different topics. The CFO Series features high-quality presentations and an interactive, executive level colleague-to-colleague approach with case studies, group discussions, and team exercises. 

Each topic and each day stand on its own. If you are not sure about making a multi-day commitment, sign up for just a single day. We think you will come back for more!

Whether you are a seasoned CFO or a staff professional, we all want to enhance our skills and become more effective. We discuss four methods to improve, including getting the most from the sales function, how CFOs can (and should) deliver much more value, new skills to develop, and how to find the time to do this? We also review the value of sustainability, ESG reporting, and measurement. A newer technique that adds value to our role so we can become even more effective. Each of these four topics will help you truly deliver more value.


Enhancing Sales: Work with Sales to Drive Result
• Understanding the sales function and sales team
- Differing backgrounds, expectations, and motivations
• Developing strong relationships
- Credibility and trust
• How to ascertain what Sales really needs
• Effective incentive plans that are understood by the sales team
• Becoming the key support people for sales
• Communicating value and profitability
- Explaining risk

Growth Opportunities for CFOs: Value Added CFOs
• Best practices for product, service line, channel, and customer profitability (using activity-based costing [ABC])
• Strategy management using strategy maps, balanced scorecards, and dashboards.
• Process improvement using lean management with lean accounting
• Process improvement using quality management and cost of quality
• Capacity-sensitive driver-based budgeting and rolling financial forecasts
• Enterprise risk management (ERM); and 
• Data science and analytics

Ready to be an Effective CFO? Skills to Succeed
• Utilizing your team – your whole team
- Your company, your experts – your resources
• Maintaining relationships with key external parties that can be your secret weapon
- Building key connections– who, how, and when?
• Making critical decisions timely
- Translating data analytics into what matters
- Knowing when to delegate
• Gaining knowledge efficiently
- Deciphering what to learn
- Determining the questions to ask
• Becoming the Chief Value Officer
- Communicating what drives value
- Understanding risk

Measuring and Reporting - ESG and Sustainability
• Defining sustainability
• Environmental risks and opportunities: How your organization deals with natural resources
• Social risks and opportunities: How your organization deals with people
• Governance risks and Opportunities: How your organization deals with laws, regulations, and controls
• Defining and measuring environmental, social and governance metrics (ESG)
• Reporting on ESG metrics and your organization’s efforts


At least six (6) months of professional financial statement analysis experience. Prior management and leadership experience will be helpful.

Designed For

Any professional interested in more about the challenges and opportunities in identifying and defining environmental, social and governmental efforts within their organization and measuring and reporting on those efforts to make their organization more efficient and profitable Corporate financial managers, business owners, entrepreneurs and professionals who advise them, especially those with audit/risk responsibility, Corporate Financial Leaders, CEOs, CFOs, Controllers, Accountants, and Board members. CPAs in public practice and CPAs in industry.


1. Understand how to work more effectively with the sales function. Understand the large impact that accounting has on sales. Understand how to enable sales to enhance financial results in your organization.

2. How to view enterprise and corporate performance management (EPM/CPM) as the seamless integration of managerial methods rather than as a process.

3. How to identify and differentiate strategic KPIs in a balanced scorecard and operational performance indicators (OPIs) in dashboards.

4. How to properly calculate product, service-line, channel, and customer profitability for analysis, insights, and actions.

5. How to perform “predictive accounting” for capacity-sensitive driver-based budgets / rolling financial forecasts, what-if analysis, and outsourcing decisions? 

6. How to overcome implementation barriers such as behavioral resistance to change and fear of being held accountable?

7. Understand how to look at the requirements of the modern-day CFO differently and how to be an effective leader in your organization.

8. Better understand how identifying and defining environmental, social, and governmental efforts within an organization and measuring and reporting on those efforts will make their organizations more efficient and profitable.





Tuesday, November 12

Breakout Session

8:30am - 4:30pm Attend In-Person Event

This session is available to registrants and their guests

8:30am - 4:30pm Attend Online Event

Login instructions will be sent in confirmation email.

This session is available to registrants and their guests

Non-Member Price $349.00

Member Price $289.00